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Create and Send an Email Announcement

Send one-time emails to all guests or selected guests with formatted content, images, buttons, discounts, and personalization.

Email announcements let you send one-time emails to all guests or selected guests from the Wander Dashboard. Use them for promotions, reminders, property updates, and other guest communications.

Email announcements are separate from automated email campaigns.


Open Email announcements

  1. Sign in to app.wander.com.

  2. Open Email announcements under Marketing.

  3. Select Create new.

If you do not see Email announcements, the feature may not be available for your organization. Lite organizations do not have access to Email announcements.


Compose your announcement

The Compose step includes a subject field, a rich text body editor, and a live preview.

  1. Enter a Subject.

  2. Write the email Body.

  3. Use the editor to format your message.

  4. Review the live preview.

  5. Select Next.

The email editor supports:

  • Headings

  • Bold, italic, and underlined text

  • Links

  • Images

  • Buttons

  • Active promotional discounts

  • Personalization variables

You can insert images by uploading one or selecting existing site or property images.

You can use these personalization variables in the body:

  • {name}

  • {company_name}

To add an active promotional discount, select Insert > Insert discount and choose the discount you want to include.


Choose announcement recipients

The Choose recipients step lets you send the announcement to all guests or a specific group of guests.

Choose one option:

  • All guests: Sends the email to every guest email available to your organization.

  • Choose guests: Lets you search for guests and select exactly who receives the email.

When choosing specific guests:

  1. Select Choose guests.

  2. Search for a guest by name or email.

  3. Select the checkbox next to each guest.

  4. Select Next.

You must select at least one guest before saving or sending an announcement to a selected audience.


Import guests from a CSV file

Select Import guests to add guests from a CSV file.

The import accepts one CSV file up to 10 MB. For best results, format the file with these columns:

  • First name

  • Last name

  • Email

After uploading the file, review the column mapping and complete the import. The imported guests are added to the audience selection.


Review and send your announcement

The Review and send step shows:

  • The email subject

  • The selected audience

  • The email preview

Before sending:

  1. Confirm the subject.

  2. Review the audience.

  3. Check the email preview.

  4. Select Send.

Sending the announcement starts the email dispatch. Review the announcement status from the Email announcements list.


Save an announcement as a draft

You can save an announcement as a draft during the Choose recipients or Review and send steps.

  1. Complete the subject and body.

  2. Select an audience.

  3. Select Save as draft.

To continue editing a draft:

  1. Open Email announcements under Marketing.

  2. Select the announcement with the Draft status.

  3. Continue editing the subject, body, or recipients.


Understand announcement statuses

The Email announcements list uses these statuses:

  • Draft: The announcement has been saved but not sent.

  • Pending: The announcement is waiting to be processed.

  • Sending: The email dispatch is in progress.

  • Completed: The announcement finished processing.

  • Failed: The announcement could not be processed successfully.


View announcement results

Open a completed announcement to view its metrics and recipients.

The metrics section shows:

  • Sent

  • Opened

  • Clicked

  • Bounce Rate

The Recipients section shows each recipient’s:

  • Email address

  • Sent status

  • Opened status

  • Click status

  • Delivery status

You can search recipients by email and load more recipients as needed.


Need help?

We’re here for you. If you have any questions, reach out to our Support team at [email protected] or chat with us through the 'Help Center'.

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