All CollectionsMarketing & GrowthMarketing & GrowthRevenue-driving tools like email automation and tracking pixels.8 articlesHow do I drive direct bookings with automated email campaigns in WanderOS?A complete guide to WanderOS's prebuilt automated email campaigns: what they do, how to activate them, how to read the dashboard, and how to interpret performance.Connect Google Analytics to WanderOSConnect your Google Analytics 4 property to WanderOS to track visitors and measure ad performance across every page of your site.Create and Manage Promotional DiscountsA complete guide to creating, configuring, and tracking promo codes in WanderOS to drive direct bookings, reward loyalty, and run targeted campaigns.How do I build a vacation rental website that drives more direct bookings?Best practices for designing, building, and optimizing a vacation rental website that converts visitors into direct bookings.Why is overpricing risky, and how does dynamic pricing protect revenue?An analysis of why overpricing hurts long-term performance, how to spot it, and how Wander's dynamic pricing model optimizes for total revenue, not just nightly rate.How do I add an announcement bar to my WanderOS site?Add a full-width announcement bar to your homepage or property pages. Set the message, choose where it shows, and toggle it on or off.Connect Meta Pixel to WanderOS siteConnect your Meta Pixel to WanderOS to track visitors and build retargeting audiences in Meta Ads Manager for your direct booking site.Create and Send an Email AnnouncementSend one-time emails to all guests or selected guests with formatted content, images, buttons, discounts, and personalization.