Skip to main content

Edit a Page's SEO

Set the title tag, meta description, keywords, and social share image for a WanderOS page, and learn which pages cannot be edited this way.

Every page you create or edit in the WanderOS Site Editor has its own SEO (search engine optimization) settings: a title tag, a meta description, keywords, and a social share image. Search engines use the title and description to build your result; social networks use the image when someone shares the page.

This applies to all WanderOS hosts and property managers. Property pages are the exception; see the last section.


Open the SEO tab

  1. Sign in to app.wander.com.

  2. Under Channels, select Website, then Edit website.

  3. In the left column, select the page.

  4. At the top of the section list, select Page settings .

  5. Select the SEO tab.

  6. Fill in the fields, select Save in the dialog, then select Save in the top right of the editor.

The dialog's Save stores the settings in your draft. The editor's Save publishes them. If the page is published, the new tags are live after the second Save.


Fill in the four fields

Field

What it controls

Length shown in the editor

How to write it

Title tag

The clickable headline in search results and the browser tab

50–80 characters; the counter turns red past 80

Lead with the words guests search for, then the place, then your brand. Example: `Pet-Friendly Cabins in Gatlinburg, TN'

Meta description

The summary under the headline in search results

120–200 characters; the counter turns red past 200

One or two sentences that say what the page offers and why to click. Example: Browse 14 pet-friendly cabins with hot tubs and mountain views, minutes from downtown Gatlinburg. Book direct and save on fees.

Keywords

Comma-separated terms describing the page

No limit; 5 to 10 is plenty

Use phrases guests type, such as gatlinburg cabin rentals, pet friendly cabins tennessee. Separate with commas only. Most search engines give keywords little weight, so spend your effort on the title and description.

Social share image

The preview image when the page is shared on Facebook, LinkedIn, iMessage, and similar

One image

Select Select image and choose a landscape photo that represents the page. If left empty, the page may show no image or a generic one when shared.

Example of how above fields are guest-facing:

Google may rewrite a title or description it considers unclear or too long, which is why the editor's ranges are recommendations rather than hard limits.


Best practices: write tags that are unique and specific

  • One page, one title. Pages with identical titles and descriptions compete with each other. Write each page's tags about that page.

  • Name the place. "Vacation rentals in Sedona" beats "Vacation rentals." Local phrases are what most direct-booking searches contain.

  • Match the page. The description should reflect what a visitor actually finds. A mismatch raises bounce rates and can lead Google to rewrite your snippet.

  • Fill in every content page. About, Contact, FAQ, blog posts, and local guides all appear in search. Leave none blank.

  • Keep the brand consistent. Use the same brand name and separator (| or a dash) across pages.


Ask the assistant to write or fix SEO tags

The Ask assistant can write tags for one page or audit the whole site. Open Ask in the editor and try:

  • "Write a title tag and meta description for the About page that mention Hilton Head vacation rentals."

  • "Check my site for missing or duplicate titles and meta descriptions and fix them."

  • "Set the social share image on the Blog page to the lake photo."

Assistant changes are saved as it works and go live on published pages. Review them in the preview. See Use the Ask assistant to edit your WanderOS site.


Property pages, search, and legal pages use generated tags

Individual property pages (/property/...) do not have a Page settings dialog. Their title and description are generated from the listing: the property name, bedroom count, location, and the first sentence of the property description, with your brand name appended.

To improve a property page's search snippet, edit the property's title and description under Listings, or in your property management system (PMS) if that is where the text comes from. See Edit Property Title and Description.

The search page (/s) and the generated Terms and Privacy pages also use platform-set tags and cannot be edited.


The site name in search results is set separately

The grey site name above the URL in a Google result comes from Customize → Styles → Logo & favicon → Title, not from a page's title tag. If you rename your brand, update both.


Need help?

We’re here for you. If you have any questions, reach out to our Support team at [email protected] or chat with us through the 'Help Center'.

Did this answer your question?